Internet marketing simply entails promotion using the web. Any marketing activity that is carried out online is considered ‘internet marketing’ and this can includes:
- Search engine optimization (SEO)
- Content marketing
- Social media marketing
- PPC advertising
- Influencer marketing
- Press releases
- Email marketing
- And more…
These are various strands of internet marketing that can each help you to bring more visitors to a website or a blog and that in turn then gives you the opportunity to promote your business and hopefully drive ‘conversions’ (i.e. turning visitors into customers). You are basically raising profile.
What makes internet marketing so effective is that it doesn’t have to cost a huge amount to be successful. You can spend an awful lot on SEO and content marketing and thereby try to get your site to the top of Google, but sometimes it just takes one smartly placed link to drive huge amounts of traffic to your site. Lots of bloggers talk about going viral through Instagram, Pinterest or Twitter.
If you’re willing to put in consistent time and effort, then anyone can build a massive, loyal audience thereby become a big influencer in their niche. Thus, internet marketing is the ‘great equalizer’. Marketing no longer requires a huge advertising budget: it is now something that you can do just as well as the largest organizations – as long as you’re smart with it and have time.
Internet marketing has other advantages too: it allows you to actually engage with your audience. For instance using social media or running contests means that you’re able to interact with the very customers you’re trying to obtain and get feedback from them. Then there’s the simple fact that the web is capable of reaching such a huge audience – including people from all around the world. If you’re selling something with international shipping, then this is by far the best way to reach a global audience.
For all these reasons, internet marketing is an option for all. No matter what type of business you are running, you should be able to benefit from internet marketing and find that it can help you to increase your brand visibility, to grow your audience and to make bigger profits.
Some businesses are only able to exist thanks to internet marketing. These are the entirely online businesses, such as people who sell eBooks. eBooks are digital products with no overheads and by marketing them correctly, it’s possible to make huge amounts of sales that will earn you almost entirely profit. eBooks can be something of a hard sell, but the fact that you can reach such a massive audience and engage with them directly means that you can get enough turnover to earn big profits. Look on twitter and you will find many active authors who have self-published and are self-promoting.
Other businesses also rely very heavily on internet marketing. If you sell a service online, such as web design or copywriting, then using internet marketing will allow you to ensure that the maximum number of potential clients sees your website and considers hiring your services. Knowing how to reach that audience online is the difference between long dry spells where you aren’t bringing in any cash and a steady flow of orders and income. Of course, the same is also true for an e-commerce business which exists to turn visitors to a website into paying customers in a similar way.
Both big business and small business will spend time on internet marketing, using this unique word of mouth approach to promote and market their products. If you would like to know more download How to master internet marketing, a beginners guide.