Vivs Long-Ferguson FRSA ACAM
My work is about people, relationships, understanding your audience and stakeholders.
I provide engagement strategies and management for small businesses, organisations, freelancers and consultants. Therefore I specialise in creating tailored content for websites, blogs, micro-blogging. Social media management and engagement is the key element of my consultancy. Consequently I can deliver both big strategic thinking and take care of the practical day to day stuff.
My background is in both public and private sectors. With over 25 years experience of engagement through digital, events and volunteer management. Throughout my career I have developed sponsorship campaigns for corporate clients and membership organisations.
In addition I have extensive event management experience from small workshops to major conferences. I can deliver and facilitate workshops, lectures, debates and forums, build networks.
Prior to this I was a senior Executive Assistant at senior board level. I have worked for a number of corporate organisations in London, Birmingham and Manchester. Clients include Bank of New York, Citibank, Richard Ellis, Chesterton, King Sturge. I also worked freelance as an Executive PA which provided great experience to develop my people and delivery skills.
In addition I have studied volunteer engagement and arts marketing with ILM and CIMA. Originally from London, I now live in Stockport, South Manchester with my husband, Jim and our dogs. Now I love learning about social media and the digital future.
Experience, Education & Training
Arts Marketing CIMA
Open University Arts Foundation
BFI Film Genre
Commerce & Office Practice (6th Form)
2017 – present
Freelance administration services provider focused on three core areas, enagement (social media, events & activity), content marketing and virtual assistant administration.
2000 – 2017
During this period I undertook a number of roles with the RSA. Key achievements included developing a volunteer engagement strategy, managing stakeholder relationships and develop strategic partnerships with the Society. I managed a team of 6 providing operational and communication support for RSA members across the UK. We delivered and supported over 300 events annually across the whole of the UK.
1995 – 1998
For several years I worked with Eversheds in their Birmingham office responsible for their corporate sponsorship and events programmes. Managing an events budget of £100k I developed activities for clients that were engaging and effective. A mix of small unique events to major conferences.
1982 – 1995
Based in London and then Birmingham working as PA for several organisations in both the banking, property sectors on a long-term contract and interim basis including:
- Bank of New York
- Richard Ellis
- King Sturge & Co
- Elliot Son & Boyton
- Oscar Faber
Member of the Society of Virtual Assistants
Long & Ferguson is a partnership. Along with my administration, engagement skills Jim provides additional resources focused on finances. A trained management account with many years experience as a senior Finance Director Jim advises on financial strategy and long-term planning, financial project management, forecasting, accounting and corporate fundraising. Jim has experience of strategic business review plus cash flow and reporting, asset management, business planning, management controls, eCommerce consultancy, review accounting systems. Jim can undertake business financial planning, prepare invoices and chase outstanding payments.